It’s not easy to run a daycare center with best-in-class systems. With so many centers opening, parents are having a difficult time deciding which one is best for their child. This is when marketing comes into play. Marketing can help you stand out from the crowd and explain why parents should select you over your competition. As a result, here are 7 effective methods for attracting parents to your center:
Organize an open house or an event to showcase and tell the enrichment opportunities learning, safety, sanity features and the services you offer. Plan some interactive daycare activities to engage parents and their children to learn while having fun together. This allows parents to visit your center, browse your facility, and speak with teachers and attract them to enroll with you before committing to enroll their children.
In addition, you can also request a few parents of children who are currently enrolled in your center to be there to answer questions, provide testimonies and share their good experiences.
In this digital era, online positive reviews about your center add value and legitimacy to your brand experience, which is considered by many new parents while making their decision. Therefore, you should request individual parents to leave a review on sites like Google Reviews, and Facebook. Also, you could post a link on your social media and urge them to share their experiences to review their websites. The equation is simple, the more positive reviews, the more visits you will attract to your center.
While all childcare centers must follow a set of rules, you can make your center a one-of-a-kind experience for both children and parents. So, make your center stand out by implementing art and craft activities or encouraging your kids’ families to participate in festivities throughout the year like grandparents’ day, Halloween, and Veterans Day. Additionally, themed parties or dress-up days are also a fun opportunity to offer something different that will delight your staff, children, and parents.
You can help educate and guide parents in everyday life by sharing educational content on your social media sites, such as infographics, informational blogs, and so on. You can write on things like why play-based learning is important, how childcare apps influence opportunity creation or how the parent communication program helps parents monitor their child’s behaviour. Depending on your plan, you can write blogs or short pieces. Many outreach alternatives are available to help you improve your online presence, like:
Your childcare center is unique, and you enjoy working there. This is something you should inform your parents about. Consider what distinguishes your facility from others in the area. This could be a combination of your curriculum, amenities, hours, or employees. Make a list of these advantages so you may use them in your advertising and marketing efforts.
A Google Business Profile is an excellent way to attract your potential customers and make it easier for them to reach you or learn more about your center before making a decision. Hence, create a Google My Business account, respond to a series of questions and you are done. Since this is the first point of contact between you and your customers, make sure your information is up to date. Here are some ideas for promoting your daycare center:
Finally, the best way to engage parents and keep them updated is by using a childcare app where they can receive, photos, videos and other updates. In addition, you can effectively manage your center with the childcare app for quicker check-in and check-out processes, simple parent interaction tools, invoicing software, and other features that make childcare more comfortable for both providers and the parents they serve. KinderPass is an all-in-one and easy-to-use software, that provides:
Promoting your center online needs a significant amount of effort, determination, and perseverance. The best way to reach people online and get them to contact your center is to use the internet and other social media platforms to your advantage. These strategies will help you to educate families about your center and attract more customers.
To learn more about how a childcare management software and app can help your daycare or preschool, reach out to us for a demo and free trial.
